{"id":1801,"date":"2021-04-12T13:16:15","date_gmt":"2021-04-12T11:16:15","guid":{"rendered":"https:\/\/sunlightmarketing.it\/training-digitale\/"},"modified":"2021-04-14T10:37:11","modified_gmt":"2021-04-14T08:37:11","slug":"digital-training","status":"publish","type":"page","link":"https:\/\/sunlightmarketing.it\/en\/digital-training\/","title":{"rendered":"Digital Training"},"content":{"rendered":"

[et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Slideshow” _builder_version=”4.6.1″ _module_preset=”default” collapsed=”on”][et_pb_fullwidth_slider _builder_version=”4.6.1″ _module_preset=”default”][et_pb_slide _builder_version=”4.6.1″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/bg-training.jpg” background_enable_image=”on” sticky_transition=”on”]<\/p>\n

<\/p>\n

Digital Training<\/p>\n

[\/et_pb_slide][\/et_pb_fullwidth_slider][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Titolo” _builder_version=”4.6.1″ _module_preset=”default” collapsed=”on”][et_pb_row _builder_version=”4.6.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_image src=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/formazione.png” title_text=”formazione” align=”center” _builder_version=”4.6.1″ _module_preset=”default”][\/et_pb_image][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

We improve the digital skills of your team<\/h1>\n

We organize several training courses to prepare your team to face and overcome the contemporary digital challenges<\/h3>\n

[\/et_pb_text][et_pb_button button_url=”#tematiche” button_text=”Discover all the courses available” button_alignment=”center” _builder_version=”4.6.1″ _module_preset=”default” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#FD6920″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|off” admin_label=”Cosa facciamo – Desktop” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#F0F0F0″ collapsed=”on”][et_pb_row _builder_version=”4.6.1″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

How do we proceed?<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” custom_padding=”||0px||false|false”][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_image=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/bg-training.jpg” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;”][et_pb_image src=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/Training_Analizziamo.png” title_text=”Training_Analizziamo” align=”center” _builder_version=”4.6.1″ _module_preset=”default” custom_css_before=” content: %22%22;|| display: block;|| width: 100%;|| height: 100%;|| position: absolute;|| top: 0;|| left: 0;|| backdrop-filter: blur(2px);” locked=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” custom_padding=”60px|30px|60px|60px|true|false”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

We assess your team know-how and digital preparation<\/h3>\n

We aim to establish close interactions with the members of your team to better individuate the points where to focus our intervention.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” custom_padding=”0px||0px||false|false”][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” custom_padding=”60px|60px|60px|30px|true|false”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

We design a customized learning process specifically meant for your business<\/h3>\n

We organize the courses calendar according to your needs and objectives.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_image=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/bg-training.jpg” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;”][et_pb_image src=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/Training_Costruiamo.png” title_text=”Training_Costruiamo” align=”center” _builder_version=”4.6.1″ _module_preset=”default” custom_css_before=” content: %22%22;|| display: block;|| width: 100%;|| height: 100%;|| position: absolute;|| top: 0;|| left: 0;|| backdrop-filter: blur(2px);” locked=”off”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” custom_padding=”0px||||false|false”][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_image=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/bg-training.jpg” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;”][et_pb_image src=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/Training_Monitoriamo.png” title_text=”Training_Monitoriamo” align=”center” _builder_version=”4.6.1″ _module_preset=”default” custom_css_before=” content: %22%22;|| display: block;|| width: 100%;|| height: 100%;|| position: absolute;|| top: 0;|| left: 0;|| backdrop-filter: blur(2px);” locked=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” custom_padding=”60px|30px|60px|60px|true|false”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

We supervise the whole learning process<\/h3>\n

We guarantee a constant support for your team in every activity, encouraging each member to adopt what they learned during their training.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”off|off|on” admin_label=”Cosa facciamo – Mobile” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#F0F0F0″ collapsed=”on”][et_pb_row _builder_version=”4.6.1″ _module_preset=”default” collapsed=”on”][et_pb_column type=”4_4″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

How do we proceed?<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” custom_padding=”||0px||false|false”][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_image=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/bg-training.jpg” custom_padding=”30px|30px|30px|30px|true|true” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;”][et_pb_image src=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/Training_Analizziamo.png” title_text=”Training_Analizziamo” align=”center” _builder_version=”4.6.1″ _module_preset=”default” custom_css_before=” content: %22%22;|| display: block;|| width: 100%;|| height: 100%;|| position: absolute;|| top: 0;|| left: 0;|| backdrop-filter: blur(2px);” locked=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” custom_padding=”60px|30px|60px|60px|true|false”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

We assess your team know-how and digital preparation<\/h3>\n

We aim to establish close interactions with the members of your team to better individuate the points where to focus our intervention.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” custom_padding=”0px||0px||false|false”][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_image=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/bg-training.jpg” custom_padding=”30px|30px|30px|30px|true|true” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;”][et_pb_image src=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/Training_Costruiamo.png” title_text=”Training_Costruiamo” align=”center” _builder_version=”4.6.1″ _module_preset=”default” custom_css_before=” content: %22%22;|| display: block;|| width: 100%;|| height: 100%;|| position: absolute;|| top: 0;|| left: 0;|| backdrop-filter: blur(2px);” locked=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” custom_padding=”60px|60px|60px|30px|true|false”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

We design a customized learning process specifically meant for your business<\/h3>\n

We organize the courses calendar according to your needs and objectives.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ use_custom_gutter=”on” gutter_width=”1″ make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” custom_padding=”0px||||false|false”][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_image=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/bg-training.jpg” custom_padding=”30px|30px|30px|30px|true|true” custom_css_main_element=”display: flex;||flex-direction: column;||justify-content: center;”][et_pb_image src=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/Training_Monitoriamo.png” title_text=”Training_Monitoriamo” align=”center” _builder_version=”4.6.1″ _module_preset=”default” custom_css_before=” content: %22%22;|| display: block;|| width: 100%;|| height: 100%;|| position: absolute;|| top: 0;|| left: 0;|| backdrop-filter: blur(2px);” locked=”off”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.6.1″ _module_preset=”default” background_color=”#ffffff” custom_padding=”60px|30px|60px|60px|true|false”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

We supervise the whole learning process<\/h3>\n

We guarantee a constant support for your team in every activity, encouraging each member to adopt what they learned during their training.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Tematiche” module_id=”tematiche” _builder_version=”4.6.1″ _module_preset=”default” collapsed=”on”][et_pb_row _builder_version=”4.6.1″ _module_preset=”default” collapsed=”on”][et_pb_column type=”4_4″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

Learning Contents<\/h1>\n

Choose your area of interest and fill out the form below to start your journey<\/h3>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” collapsed=”on”][et_pb_column type=”1_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text module_class=”titolo-sezione” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#42bcf5″]<\/p>\n

Google Analytics<\/h2>\n

Data Analysis<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

Google Analytics is the free Google service for web analysis that allows you to analyze traffic and track the behavior of users on a Website.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text module_class=”titolo-sezione” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#f58d42″]<\/p>\n

Google Tag Manager<\/h2>\n

Digital Tracking<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

Google Tag Manager is a free tool that allows you to independently manage the tracking of your Website in order to enhance and integrate the functions of Google Analytics.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text module_class=”titolo-sezione” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#0c71c3″]<\/p>\n

Data Studio<\/h2>\n

Data Visualization<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

Google Data Studio turns the collected data into dynamic and fully customizable dashboards or information-rich reports.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” collapsed=”on”][et_pb_column type=”1_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text module_class=”titolo-sezione” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#0c71c3″]<\/p>\n

Zoho Analytics<\/h2>\n

Data Visualization<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

Zoho Analytics is a self-service business intelligence and data analysis software that allows you to create visually attractive reports and in-depth dashboards in minutes.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text module_class=”titolo-sezione” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#42f5d7″]<\/p>\n

Dashboard & CRM<\/h2>\n

Data Integration<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

Customer relationship management (CRM) is a technology for managing all the relationships and interactions between your company and potential customers.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text module_class=”titolo-sezione” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#f54242″]<\/p>\n

Digital Advertising<\/h2>\n

Social & SEM Advertising<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

Reach a wider audience with Digital Advertising Campaigns on Social Channels and Search Engines.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” collapsed=”on”][et_pb_column type=”1_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text module_class=”titolo-sezione” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#f58d42″]<\/p>\n

Inbound Marketing<\/h2>\n

Conversion Funnel<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to their preferences.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text module_class=”titolo-sezione” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#f5bf42″]<\/p>\n

Web Listening<\/h2>\n

Digital Reputation<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

The importance of listening is nothing new. Web Listening means all those activities aimed at listening and monitoring what is said and shared on the web, intercepting needs and identifying critical issues.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text module_class=”titolo-sezione” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#f5bf42″]<\/p>\n

Budgeting Digital Advertising<\/h2>\n

Definition of the Budget & Forecast Budget<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

How much should I spend on my advertising campaigns? Our course focuses on how to manage the budget for your digital advertising campaigns, with the aim of maximizing your return on investment.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,1_3,1_3″ make_equal=”on” _builder_version=”4.6.1″ _module_preset=”default” collapsed=”on”][et_pb_column type=”1_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text module_class=”titolo-sezione” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#60e07a”]<\/p>\n

Digital Law<\/h2>\n

Data Protection, Privacy Policy & Normativa E-Commerce<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

The Digital Law Course offers an up-to-date overview of the main Web Marketing, Data Protection, Privacy and E-commerce regulations.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text module_class=”titolo-sezione” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#42bcf5″]<\/p>\n

Python<\/h2>\n

Data Analysis<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

Analyze data using Python: from its bases to exploring many other different types of data. The course will show how to interpret data, perform simple statistical analyses, draw up reports and predict future trends.<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_text module_class=”titolo-sezione” _builder_version=”4.6.1″ _module_preset=”default” background_color=”#42bcf5″]<\/p>\n

R Statistics<\/h2>\n

Data Analysis<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.6.1″ _module_preset=”default”]<\/p>\n

R is a free and open-source software, available on multiple operating systems, which offers a programming language and a specific environment for drawing up statistical analyses. The course aims to present the peculiar structure of the software and its huge economic potential.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Spazio Bianco” _builder_version=”4.6.1″ _module_preset=”default” background_enable_color=”off” custom_padding=”120px||||false|false” locked=”off” collapsed=”on”][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Form” _builder_version=”4.6.1″ _module_preset=”default” custom_margin=”||||false|false” custom_padding=”0px||||false|false” border_width_top=”16px” border_color_top=”#FD6920″ locked=”off” collapsed=”off”][et_pb_row _builder_version=”4.6.1″ _module_preset=”default” background_enable_color=”off” background_image=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/bg-form.jpg” custom_margin=”-110px||||false|false” custom_padding=”50px|10%|50px|10%|false|false” custom_css_main_element=”border-radius: 25px;||box-shadow: 0px 0px 40px -30px #000;”][et_pb_column type=”4_4″ _builder_version=”4.6.1″ _module_preset=”default”][et_pb_image src=”https:\/\/sunlightmarketing.it\/nslm\/wp-content\/uploads\/2020\/09\/form.png” title_text=”form” align=”center” _builder_version=”4.6.1″ _module_preset=”default”][\/et_pb_image][et_pb_text disabled_on=”on|on|on” _builder_version=”4.6.1″ _module_preset=”default” disabled=”on”]<\/p>\n

WANT TO KNOW MORE? CONTACT US<\/h1>\n

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